This campaign is targeted at early to middle-aged men 30+. When they’re investing machinery, they want to know that it’ll work, last awhile, and make their life easier in the process. Honda’s best sellers are not even on the road. When is comes to Honda it doesn’t matter what type machine you are getting; car, motorcycle, lawn mower. Honda knows how to make an engine for anything.
Team Partners: Francis Bedells, Orin Penn
Magazine/Print
Honda makes engines that let you do what you want. Likable lawns are one of the benefits when using a Honda mower.
Men spend a lot of time behind a lawn mower and Honda automobiles are one of the most sold. Once you get behind a Honda mower you will find your favorite Honda engine.
Whatever the task at hand may be the Honda 3-in-1 Self propelled mower is up to the challenge. Its engine is larger than the entirety of the Honda Mini Moto product line, which engines max out at 125 CC. This has a 177 cc engine that will never get bogged down.
Spread Print
Getting media into a magazine for household product like this campaign is a must. With a similar simple and trust worthy feel to the media throughout the campaign this is straight forward and easy to get you into the product.