Throughout history, voting campaigns have always told people to vote and all the heartfelt reasons why, but clearly that hasn’t changed anything. Only 50% of eligible 18-24 year olds voted in the 2020 election. We wanted to show some of the possibilities of what life could look like if college students continued to not vote, because why change the world? Everything is fine. Right?
Team Partners: Alex Dreier, Katy Simpson, Sam Millin
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What better way to grab attention than to have a classic patriotic symbol tell you not to vote.
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Nobody likes a Karen. So why would college students want one as their president?
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College students wait long enough to reach 21. Another 14 years? It may be unlikely, but that’s a clear call to vote.
Magazine
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There’s no rivalry quite like Indiana University and Purdue, and there are few things IU students hate more than losing to their in-state rivals.
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Instagram ads
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Magazine
Student debt is an all too familiar concern for college students. An ad that says to raise loans is an immediate eye grab that begs for a back story.
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Gas prices are rising and we know it’s costing college students.
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Transit/Magazine